The music streaming era is turning off many recording artists. Why? Because it’s almost impossible to make money off streaming. Artists invest much into recording and producing quality music. But they receive very little in return.
But what if recording artists changed their perspective on streaming? If they saw streaming as a marketing and promotional tool, then maybe they would not be so unhappy with sales figures.
In Episode 4 of Understanding Streaming, JK encourages recording artists to see streams as their “audio business card”.
#streaming #UnderstandingStreaming #fujifilm_sa
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