SAMA-nominated producer Clinton Mann (or Maneveldt if you’re South African and prefer) now resides in Auckland, New Zealand with his family. He started his musical career as a multi-instrumentalist and rapper and is currently promoting a new single titled “How Will I Know”. Let’s back track a little and find out more about his come up.
What made you decide to be a music producer?
I was introduced to producing through an entertainer Mac Harris and jazz artist Vania Holt.. Mac introduced and was instrumental in getting me into a band called the Slam Factory. Pete Boxsta Martin (Jesse J, Sugarbabes, Danny K), was the band’s producer that inspired me to take music producing seriously. I was privileged to be mentored by him as a young 18 year old.:)
When did you get started in music production?
Which artists or projects have you produced for?
Sounds of Soul, Ricardo, D’ Low, Mynie Grove, Homebase, BD Flava, Litsa, Suna Papa, STKS, Sara-Jane……Can’t remember allJ. I have a number of exciting releases due out later this year, which I’m keeping under wrapsJ
Do you use hardware, software or a hybrid approach?
I make use of all 3 depending on what the production requires.
What advice do you give your clients most often?
Concentrate on your internet marketing efforts or get someone to market your music. The industry has changed a lot. Artists no longer have to sit around and wait on major record deals and traditional marketing executives to make things happen for them. The biggest mistake so many independant artists make is that they have no marketing strategy in place when it comes to their projects. So many record labels find themselves in the same boat.
Mention one or two career highlights.
As part of Slam Factory, we toured with Duran Duran in the early 90’s.
My group Sounds of Soul, was nominated for a SAMA (South African Music Award) in 1998. The album was a very special one because I had written, arranged, keyboard programmed, engineered, mixed and produced most of the songs. To top it off, we recorded the entire album on a 16 track Fostex Reel to Reel Machine!
What advice do you have for upcoming producers?
Network with as many local producers as possible. Share production techniques and tips with each other. Continually study what international producers are doing. Join the online music production forums and work hard.
Deliver your service and productions with excellence. Go the extra mile, it will definitely pay off in the long run.