Mr.Mallum (Ebrahim Mallum) has a lengthy and impressive resume as a music producer and composer. Having contributed his work to TV, radio, advertising and film – he is the affirmation you need not to put all your eggs in one basket.
We think Mr.Mallum enjoys a good laugh. Can you spot how many times he says ‘haha’ in this Q&A?
What made you decide to be a music producer?
I’ve always had an interest in creating music. It’s always intrigued me as far as I can remember. As a child (about 6 or 7) I fantasised about creating current hits in front of the entire school (well, 80’s hits at the time, like Axel F etc. haha). Always had a fascination with TV series/cartoon theme music, and told myself that one day I will recreate that music….and yes, when I was by the means to do it, I did it, and it grew from there. haha
When did you get started in music production?
I did my first composition/recording in 1993, albeit in a very unconventional way, given that I didn’t have proper equipment. From there l continued to create beats with a Roland TR707 and mini keyboard for my Hip Hop group. It was in 2002 that I did my 1st “major” production for KB and Jerusha, through Mama Dance Records.
Which artists have you produced for?
I’ve produced albums/singles/remixes for many artists, known and unknown. A few include Gang of Instrumentals, Loyiso Bala, Danny K, Auriol Hays, Chad Saaiman, Keeno Lee, Lloyd Jansen, Byron Clark, Kyle Petersen, Lucy Tops, Acoustic Element, Emily YX, Black Noise, Nigel Morkel, Jerusha, KB, Donovan Copley (Hot Water), Kamiel Ebrahim (Eclipse), Galatia, Clint Brink (Actor), Young Nations, Diggy Bongz…can’t think of more right now.
Do you use hardware, software or a hybrid approach?
I use software for composing, no hardware synths. I use a few choice hardware pieces when tracking vocals or instruments. When mixing or mastering I use software and sometimes run tracks through hardware pieces.
What advice do you give your clients most often?
There’s a lot of advice I give. haha
If I had to choose one with regard to the recording process I would say it’s to focus more on the delivery of the performance rather than focusing too much on pitch. While pitch is important, it can be fixed, whereas a bad performance will always be a bad performance. This doesn’t mean to say that the client should sing as off-key as they want. If there’s a slightly sharp note here and a slightly flat note there, then it’s okay.
Mention one career highlight.
One of them would definitely be producing the theme song to the movie Khumba (written by Bruce Retief), and having it play in cinemas across the world……and also seeing my name in the credits on the big screen. haha
Are there any upcoming projects we can look forward to hearing you on?
Currently working with some upcoming artists, but won’t mention their names just yet…also a few established artists, whom I also cannot mention right now. haha
Let’s just say that there is some fresh music to come. Really excited about it….and dare I say…maybe a Mr Mallum album? (Dun Dun Duuuhah) haha
Mr.Mallum will be returning to annual music business event, Music Exchange as a guest speaker on 8th & 9th September. #Mex16 takes place at Grand West Casino in Cape Town and you can meet our entire team there!
Follow Mr.Mallum on Twitter.